You’re only as good as the team around you

When the clock struck midnight on New Year’s Eve, like so many others, I resolved to make 2018 a game-changer. Along with building my business and helping to transform the lives and bodies of my clients, I made a promise to get myself in the best shape of my life before turning 30 next year.

To kick-start this process, I decided to put my money where my mouth was, and submit myself to a 12-week transformation to show the world and myself what I’m capable of, and to test a few new health and fitness theories in the process.

Anyone that has committed to a transformation programme knows all too well, that before the amazing ‘after photo’ comes along, the programme itself can be tedious, boring, limiting, anti-social, and almost impossible to stick to. So, when it came time to sit down and plan my mission, I started having flashbacks to a transformation I completed many years ago, when I first entered the health and fitness industry as a professional. Even though the process was effective, the thought of meal prep, weighing my (boring) food and counting macros haunted me. Even as a professional.

A few years ago, I was working at a luxury health club in London and had the pleasure of meeting the Fresh Fitness Food (FFF) team and trying some of their truly delicious meals when they were just a start-up.

Staring down the barrel of my current 12-week transformation, I knew I needed to outsource my food, but I needed to make absolute certain that the FFF team were up to the task. After all, my body is a big part of my brand, and this year was my game changer!

I reached out to James (great name!) from FFF to ask ALL the questions I needed to reassure myself that this was the nutrition team to help me reach my #goals (because we can never ask enough questions, right?).

Within minutes of James showing me his own transformation and telling me about his meals, I knew I had found my nutrition team.

When I got home, I scrutinised their website, searching for anything that might make me change my mind, found nothing, and signed right on up.

Their sign-up process was simple and the variety of meals on offer was perfect. No matter what your health and fitness goals are, the FFF team can tailor their meals to you. Once I’d selected my preferences and stated what I didn’t want and was allergic too, I picked my start date, entered my payment details and started counting down the days for my first delivery. I requested:

Protein 280g, Carbs 150g, Fats 90g all spread over 4 meals daily Monday to Friday.

The fact that I can not only add or subtract any food item, but can also get the exact macro count I want, in as many meals I wanted, is a huge step in the food prep industry. It makes a real difference. It’s just like having an in-house chef… minus the exorbitant price tag!

Delivery day finally arrived. I woke up nervous because: a) I didn’t know which meals I had for the day; and, b) I was worried a neighbour had found my “safe delivery place” and was already tucking into my stash. I’m happy to say, my FFF cooler bag full of goodies was waiting patiently for me when I opened the door, and so my transformation journey began.

I was like a kid in a candy store… except I was a PT in a cooler bag full of meals perfectly tailored to my needs! ;-).

Most people think that healthy eating is boring, but it doesn’t have to be. The FFF team genuinely take this to the next level, though. On Day 1, I had chocolate granola for meal 1; meatballs for meal 2; turkey curry for meal 3; and, mojo beef for my final meal. You have no idea how happy I was. I instantly knew I’d made the right choice.

My cooler bag contained a rundown of my meals along with their macro nutrient breakdown, a full cutlery set and a serviette, so I had all I needed to eat my food anywhere without any trouble. These guys had thought of everything. Having my food on-hand at every turn not only helped me stay on track with my transformation but it freed up my time so I could work on my business and actually live my life, rather than being a slave to my transformation. FFF literally gave me extra hours in my day!

The meals are labelled 1-4, suggesting that’s the order you’re supposed to eat them in. But, trust me, when you open your delivery box to find a seriously delicious 4th meal staring at you, I challenge you not eat it then and there. Throughout the whole 12-weeks, I was eating chilli and rice for breakfast…. I love me some chilli and rice! The good thing is, it doesn’t matter! You know that everything you need from a nutritional perspective is inside that cooler bag, so who cares if you eat chilli for breakfast and granola for a snack!?

Carrying your cooler bag around London is like a badge of honour, and I soon started to notice more of them. Knowing others were on a similar journey of self-improvement and transformation is a real motivation when in you’re in the thick of it yourself.

During my journey, I had a few family problems which meant I wasn’t going to be home to collect my delivery and it only took one email to ask if I could double-up my delivery for a day later when I’d be home, and my request was sorted. It’s moments like these, when everything can go wrong and derail your journey, that having the FFF team on-hand made my goals seem so much more attainable.

I’ve said it before but I’ll say it again, you’re only as good as the team around you, and I know I chose the best! Nutrition is a key component for all health and fitness goals and what Fresh Fitness Food delivered is absolutely second to none.

No matter what your health and fitness goals are, the FFF team is the best you’ll find.

JC.